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A Profile of the Daily Newspaper Non-Reader
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A Profile of the Daily Newspaper Non-Reader
A Profile of the Daily Newspaper Non-Reader
BW
Bruce H. Westley
Bruce H. Westley
WS
Werner J. Severin
Werner J. Severin
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1 March 1964
journal article
research article
Published by
SAGE Publications
in
Journalism Quarterly
Vol. 41
(1)
,
45-156
https://doi.org/10.1177/107769906404100106
Abstract
Who is the newspaper non-reader? This study shows him to be low on the scale in occupation, income and education; either quite young or old; more likely a farmer than a city dweller; and relatively disinterested in social life.
Keywords
OCCUPATION
OLD
SOCIAL LIFE
DAILY NEWSPAPER
DISINTERESTED
CITY DWELLER
READER WHO
FARMER THAN
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Cited by 23 articles