The Impact of Organizational Memory on New Product Performance and Creativity
- 1 February 1997
- journal article
- review article
- Published by JSTOR in Journal of Marketing Research
- Vol. 34 (1), 91-106
- https://doi.org/10.2307/3152067
Abstract
Arguing that organizational memory affects key new product development processes by influencing the (1) interpretation of incoming information and (2) the perfo...This publication has 26 references indexed in Scilit:
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