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Societal Adaptation: A New Challenge for Marketing
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Publications
Societal Adaptation: A New Challenge for Marketing
Societal Adaptation: A New Challenge for Marketing
LF
Laurence P. Feldman
Laurence P. Feldman
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1 July 1971
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 35
(3)
,
54
https://doi.org/10.2307/1249790
Abstract
No abstract available
Cited by 51 articles