A Multivariate Analysis of Personality and Product Use
Open Access
- 1 February 1971
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 8 (1), 67-70
- https://doi.org/10.1177/002224377100800109
Abstract
A canonical analysis of the relationship of personality traits to product use patterns suggests that the association is significant and complex, involving probable interactions among traits.Keywords
This publication has 7 references indexed in Scilit:
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