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Defining and Estimating a Trading Area
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Defining and Estimating a Trading Area
Defining and Estimating a Trading Area
DH
David L. Huff
David L. Huff
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1 July 1964
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 28
(3)
,
34
https://doi.org/10.2307/1249154
Abstract
What are the conceptual properties of a trading area? What is the definition of the term? What testable propositions are currently available to validate its pro...
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Cited by 519 articles