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The Strategic Role of the Salesperson in Established Buyer-Seller Relationships
Home
Publications
The Strategic Role of the Salesperson in Established Buyer-Seller Relationships
The Strategic Role of the Salesperson in Established Buyer-Seller Relationships
HB
Harald Biong
Harald Biong
FS
Fred Selnes
Fred Selnes
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5 April 1997
journal article
Published by
Taylor & Francis
in
Journal of Business-to-Business Marketing
Vol. 3
(3)
,
39-78
https://doi.org/10.1300/j033v03n03_03
Abstract
No abstract available
Keywords
SALESPERSON
ESTABLISHED BUYER
BUYER SELLER
SELLER RELATIONSHIPS
STRATEGIC ROLE
Cited by 42 articles