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The Innovative Communicator in the Diffusion Process
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The Innovative Communicator in the Diffusion Process
The Innovative Communicator in the Diffusion Process
SB
Steven A. Baumgarten
Steven A. Baumgarten
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1 February 1975
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 12
(1)
,
12
https://doi.org/10.2307/3150653
Abstract
No abstract available
Cited by 90 articles