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Difference in Attribute Importance for Different Industrial Products
Home
Publications
Difference in Attribute Importance for Different Industrial Products
Difference in Attribute Importance for Different Industrial Products
DL
Donald R. Lehmann
Donald R. Lehmann
JO
John O'SHaughnessy
John O'SHaughnessy
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1 April 1974
journal article
research article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 38
(2)
,
36-42
https://doi.org/10.1177/002224297403800208
Abstract
No abstract available
Cited by 41 articles