Measuring the Conversion of Advertising Coupon Inquirers into Visitors
- 1 April 1981
- journal article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 19 (4), 38-39
- https://doi.org/10.1177/004728758101900407
Abstract
Several specific recommendations for improving conversion research studies are advocated. A specific questionnaire used in conversion research for the state of North Carolina's 1980 advertising campaign is exhibited. The need to not identify the state sponsor of the study is emphasized.Keywords
This publication has 3 references indexed in Scilit:
- Improving Coupon Conversion Studies: A CommentJournal of Travel Research, 1981
- Sensitivities of Market Segments to Separate Advertising StrategiesJournal of Marketing, 1981
- Tourism Profiles Versus Audience Profiles: Are Upscale Magazines Really Upscale?Journal of Travel Research, 1974