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Perspectives on Behavior-Based versus Outcome-Based Salesforce Control Systems
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Publications
Perspectives on Behavior-Based versus Outcome-Based Salesforce Control Systems
Perspectives on Behavior-Based versus Outcome-Based Salesforce Control Systems
EA
Erin Anderson
Erin Anderson
RO
Richard L. Oliver
Richard L. Oliver
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1 October 1987
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 51
(4)
,
76
https://doi.org/10.2307/1251249
Abstract
Forms of control systems used in salesforce evaluation and based on the monitoring of outcomes or of behaviors are described, contrasted, and evaluated in terms...
Keywords
BEHAVIORS
BEHAVIOR BASED
OUTCOME BASED
SALESFORCE CONTROL
SALESFORCE EVALUATION
SYSTEMS FORMS
SYSTEMS USED
BASED SALESFORCE
CONTROL SYSTEMS
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Cited by 517 articles