Popularizing Biotechnology: The Influence of Issue Definition
- 1 October 1991
- journal article
- Published by SAGE Publications in Science, Technology, & Human Values
- Vol. 16 (4), 474-490
- https://doi.org/10.1177/016224399101600403
Abstract
In recent years, the image of biotechnology has been transformed from one of danger and uncertainty to one of opportunity and familiarity. This article explores the process of issue definition by examining the efforts of private interests and public officials. An analysis of interview data, public documents, and other sources reveals four methods of issue definition: (1) establishing the "biotechnology industry" as a collective voice, (2) forging alliances with established public and private interests, (3) associating biotechnology with popular issues on the policy agenda, and (4) discrediting opponents and critics of biotechnology. These methods of issue definition reveal the importance not only of defining a specific issue but also of influencing the context in which it is considered.Keywords
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