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Organizational buying behavior: Hypotheses and directions
Home
Publications
Organizational buying behavior: Hypotheses and directions
Organizational buying behavior: Hypotheses and directions
GZ
Gerald Zaltman
Gerald Zaltman
TB
Thomas V. Bonoma
Thomas V. Bonoma
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31 December 1977
journal article
Published by
Elsevier
in
Industrial Marketing Management
Vol. 6
(1)
,
53-60
https://doi.org/10.1016/0019-8501(77)90034-7
Abstract
No abstract available
Keywords
BEHAVIOR
AMERICAN
BUYING
WORKSHOP
SEE
BUYER
RECOMMENDED
REPRINTED
BONOMA
ZALTMAN
Cited by 47 articles