How Tourists and Tourism Experts Perceive Climate Change and Carbon-offsetting Schemes

Abstract

This study was undertaken against the background of tourism as an active contributor to climate change, to explore how tourists and 'tourism experts' perceive climate change and forest carbon sinks as a means to offset carbon dioxide emissions. Three different surveys were undertaken in Australia and New Zealand that contained the same two questions: is climate change an issue for tourism, and would tourists be willing to participate in tree-planting to offset their greenhouse gas emissions. About half of all tourists questioned a link between climate change and tourism, but the willingness to plant a tree was surprisingly high among tourists (48%), who associated much broader benefits with trees than their function as carbon sinks. The study identified five groups of tourists that require different approaches for the development of educational campaigns. The degree to which cognitive or affective factors play a role for each group will be critical for the success of such campaigns. Tourism experts saw a changing climate as a potential threat for tourism, but did not necessarily see tourism's fossil fuel consumption and the resulting carbon dioxide emissions as a contributor to climate change.