The future of tobacco product regulation and labelling in Europe: implications for the forthcoming European Union directive

Abstract

In particular, we argue that further reductions in tar and nicotine yields as measured by the International Standards Organisation/Federal Trade Commission (ISO/FTC) method will be largely cosmetic and certainly misleading to consumers. If a new directive uses the ISO/FTC methodology as a basis for regulation, it risks lending further official support to the concept of “low tar” cigarettes, which may be used by smokers as an alternative to smoking cessation.