An ideal and reversible transfer technique for the quantum state between light and metastable collective states of matter is presented and analyzed in detail. The method is based on the control of photon propagation in coherently driven 3-level atomic media, in which the group velocity is adiabatically reduced to zero. Form-stable coupled excitations of light and matter (``dark-state polaritons'') associated with the propagation of quantum fields in Electromagnetically Induced Transparency are identified, their basic properties discussed and their application for quantum memories for light analyzed.