As in conventional ferromagnets, the Hall resistivity rho_xy of a La_{2/3}(Ca,Pb)_{1/3}MnO_3 single crystal exhibits both ordinary and anomalous contributions at low temperature. However, these contributions, unexpectedly, have opposite signs. Near Tc, the ordinary contribution is no longer evident and rho_xy is solely determined by the sample magnetization, reaching an extremum at approximately 40% of the saturated magnetization. A new model for the anomalous Hall effect, incorporating the quantal phase accumulated by double-exchange, three-site hopping reproduces this result. Below Tc, rho_xy reflects the competition between normal and anomalous Hall effects.