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Developing International Advertising Strategy
Home
Publications
Developing International Advertising Strategy
Developing International Advertising Strategy
MC
Michael Colvin
Michael Colvin
RH
Roger Heeler
Roger Heeler
JT
Jim Thorpe
Jim Thorpe
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1 January 1980
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 44
(4)
,
73
https://doi.org/10.2307/1251233
Abstract
No abstract available
Keywords
DEVELOPING INTERNATIONAL ADVERTISING STRATEGY
Cited by 24 articles