How agencies can support integrated communications
- 1 November 1996
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 37 (3), 201-206
- https://doi.org/10.1016/s0148-2963(96)00070-7
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- The Capabilities of Market-Driven OrganizationsJournal of Marketing, 1994