Power Measurement in the Distribution Channel
Open Access
- 1 February 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (1), 47-52
- https://doi.org/10.1177/002224377200900110
Abstract
The measurement of power is a prerequisite for the analysis of the distribution channel as a behavioral system. This article presents a model for power measurement and the results of a first attempt to empirically measure power relationships within a specific channel of distribution.Keywords
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