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Advertisement Complexity and Looking Time
Home
Publications
Advertisement Complexity and Looking Time
Advertisement Complexity and Looking Time
BM
Bruce John Morrison
Bruce John Morrison
MD
Marvin J. Dainoff
Marvin J. Dainoff
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1 November 1972
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 9
(4)
,
396
https://doi.org/10.2307/3149302
Abstract
No abstract available
Cited by 23 articles