A Marketer'S Guide to Log-Linear Models for Qualitative Data Analysis
Open Access
- 1 April 1980
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 44 (3), 40-51
- https://doi.org/10.1177/002224298004400305
Abstract
This article presents a brief description of the development and use of log-linear models. Current research in areas of screening effects, partitioning chi-square statistics, stepwise procedures, and model fitting and selection is discussed. An analysis of inherent model ambiguities is provided, identifying potential problem areas for marketing applications.Keywords
This publication has 13 references indexed in Scilit:
- Analogies between Multiplicative Models in Contingency Tables and Covariance SelectionBiometrics, 1976
- Screening Effects in Multidimensional Contingency TablesJournal of the Royal Statistical Society Series C: Applied Statistics, 1976
- Log-Linear Models for Frequency Tables with Ordered ClassificationsPublished by JSTOR ,1974
- Alternative Analyses for the Singly-Ordered Contingency TableJournal of the American Statistical Association, 1974
- Algorithm AS 51: Log-Linear Fit for Contingency TablesJournal of the Royal Statistical Society Series C: Applied Statistics, 1972
- Partitioning of Chi-Square, Analysis of Marginal Contingency Tables, and Estimation of Expected Frequencies in Multidimensional Contingency TablesJournal of the American Statistical Association, 1971
- The Analysis of Multidimensional Contingency Tables: Stepwise Procedures and Direct Estimation Methods for Building Models for Multiple ClassificationsTechnometrics, 1971
- An Iterative Procedure for Estimation in Contingency TablesThe Annals of Mathematical Statistics, 1970
- The Multivariate Analysis of Qualitative Data: Interactions among Multiple ClassificationsJournal of the American Statistical Association, 1970
- Full Contingency Tables, Logits, and Split Contingency TablesBiometrics, 1969