Setting Sales Quotas with Conjoint Analysis
Open Access
- 1 February 1979
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 16 (1), 133-140
- https://doi.org/10.1177/002224377901600118
Abstract
On the basis of a theoretical model of salesperson behavior, the author proposes an operational procedure in which conjoint analysis is used to determine sales quotas optimal for the company and acceptable to each salesperson.Keywords
This publication has 7 references indexed in Scilit:
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