Abstract
Bureaucracy is challenged and examined from almost all quarters in organizational analysis. As part of wide debate over postmodern cultural theorizations there is now much debate over the viability and retention of bureaucratic forms of organization. It is often argued that bureaucracies have been displaced by more rapid-response entrepreneurial and strategic configurations. Yet we can observe examples of bureaucracy that deliberately select, repress, discard or restore elements of bureaucratic norms and values. This article proposes that there is emergent evidence of a raft of new activities occurring in contemporary bureaucratic organizations, which challenge our conceptions of bureaucratic organization. The article draws attention to some unconventional practices, many of which involve the invocation of alternative sources of authority and legitimacy. It raises questions for the implications of an apparently counter-rational, counter-bureaucratic, re-enchantment impulse. The analytic, interpretive exploration of these questions draws bureaucratic organization back into society and social analysis.

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