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A bargain theory of pricing
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A bargain theory of pricing
A bargain theory of pricing
RM
Reed Moyer
Reed Moyer
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1 April 1971
journal article
Published by
Emerald Publishing
in
European Journal of Marketing
Vol. 5
(4)
,
161-167
https://doi.org/10.1108/eum0000000005169
Abstract
No abstract available
Keywords
BARGAIN THEORY OF PRICING
Cited by 2 articles