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Corporate Environmentalism and the Greening of Strategic Marketing: Implications for Marketing Theory and Practice
Home
Publications
Corporate Environmentalism and the Greening of Strategic Marketing: Implications for Marketing Theory and Practice
Corporate Environmentalism and the Greening of Strategic Marketing: Implications for Marketing Theory and Practice
SB
Subhabrata Bobby Banerjee
Subhabrata Bobby Banerjee
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20 April 2013
book chapter
Published by
GSE Research Limited
p.
15-40
https://doi.org/10.9774/gleaf.978-1-907643-20-0_3
Abstract
No abstract available
Keywords
THEORY AND PRACTICE
STRATEGIC MARKETING
MARKETING THEORY
CORPORATE ENVIRONMENTALISM
IMPLICATIONS FOR MARKETING
GREENING OF STRATEGIC
Cited by 3 articles