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Pricing Research in Marketing: The State of the Art
Home
Publications
Pricing Research in Marketing: The State of the Art
Pricing Research in Marketing: The State of the Art
VR
Vithala R. Rao
Vithala R. Rao
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1 January 1984
journal article
Published by
University of Chicago Press
in
The Journal of Business
Vol. 57
(S1)
,
S39
https://doi.org/10.1086/296235
Abstract
No abstract available
Keywords
PRICING RESEARCH IN MARKETING
STATE OF THE ART
Cited by 147 articles