The new marketing—Developing long-term interactive relationships
- 1 August 1987
- journal article
- Published by Elsevier in Long Range Planning
- Vol. 20 (4), 10-20
- https://doi.org/10.1016/0024-6301(87)90151-8
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- What Is Business And Industrial Marketing?Journal of Business & Industrial Marketing, 1986