Adolescent Exposure to Cigarette Advertising in Magazines

Abstract

AT THE HEART of the public health debate about interventions to reduce teenage smoking lies the question of whether cigarette advertising influences youth.¹ Of all the media by which cigarettes are advertised—newspapers, magazines, billboards, and mass transit—magazines receive the largest share of tobacco company expenditures.² In 1994, the tobacco industry spent $252 million, or 46% of its total cigarette advertising expenditures, on magazine advertising.²