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Market Segmentation: Group versus Individual Behavior
Home
Publications
Market Segmentation: Group versus Individual Behavior
Market Segmentation: Group versus Individual Behavior
FB
Frank M. Bass
Frank M. Bass
DT
Douglas J. Tigert
Douglas J. Tigert
RL
Ronald T. Lonsdale
Ronald T. Lonsdale
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1 August 1968
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 5
(3)
,
264
https://doi.org/10.2307/3150342
Abstract
No abstract available
Keywords
MARKET SEGMENTATION
GROUP VERSUS INDIVIDUAL BEHAVIOR
Cited by 79 articles