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Supplier evaluation as a new marketing tool
Home
Publications
Supplier evaluation as a new marketing tool
Supplier evaluation as a new marketing tool
CW
C.David Wieters
C.David Wieters
LO
Lonnie L. Ostrom
Lonnie L. Ostrom
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30 April 1979
journal article
Published by
Elsevier
in
Industrial Marketing Management
Vol. 8
(2)
,
161-166
https://doi.org/10.1016/0019-8501(79)90056-7
Abstract
No abstract available
Keywords
SUPPLIER
BUYERS
AUGMENTED
MARKETING
PRODUCT
PACKAGING
SERVICE
INDUSTRIAL
FIRM
SELLING
Cited by 12 articles