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What about Disposition?
Home
Publications
What about Disposition?
What about Disposition?
JJ
Jacob Jacoby
Jacob Jacoby
CB
Carol K. Berning
Carol K. Berning
TD
Thomas F. Dietvorst
Thomas F. Dietvorst
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1 April 1977
journal article
research article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 41
(2)
,
22-28
https://doi.org/10.1177/002224297704100212
Abstract
What do consumers do with products once they have outlived their usefulness, and how does this relate to the purchase of replacement products?
Keywords
DISPOSITION
REPLACEMENT PRODUCTS
OUTLIVED THEIR USEFULNESS
PURCHASE OF REPLACEMENT
CONSUMERS
RELATE
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Open Access
Cited by 122 articles