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Truth in Marketing Theory and Research
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Truth in Marketing Theory and Research
Truth in Marketing Theory and Research
SH
Shelby D. Hunt
Shelby D. Hunt
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1 July 1990
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 54
(3)
https://doi.org/10.2307/1251812
Abstract
No abstract available
Cited by 101 articles