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Conflict and Channel Efficiency: Some Conceptual Models for the Decision Maker
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Publications
Conflict and Channel Efficiency: Some Conceptual Models for the Decision Maker
Conflict and Channel Efficiency: Some Conceptual Models for the Decision Maker
BR
Bert Rosenbloom
Bert Rosenbloom
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1 July 1973
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 37
(3)
,
26
https://doi.org/10.2307/1249943
Abstract
The author presents some simple conceptual models which illustrate possible relationships of conflict to channel efficiency. These models should provide the dec...
Keywords
MODELS
DECISION MAKER
ILLUSTRATE
CONFLICT TO CHANNEL
CONFLICT AND CHANNEL EFFICIENCY
All Articles
Open Access
Cited by 59 articles