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A Hybrid Utility Estimation Model for Conjoint Analysis
Home
Publications
A Hybrid Utility Estimation Model for Conjoint Analysis
A Hybrid Utility Estimation Model for Conjoint Analysis
PG
Paul E. Green
Paul E. Green
SG
Stephen M. Goldberg
Stephen M. Goldberg
MM
Mila Montemayor
Mila Montemayor
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1 January 1981
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 45
(1)
,
33
https://doi.org/10.2307/1251718
Abstract
No abstract available
Keywords
CONJOINT ANALYSIS
HYBRID UTILITY ESTIMATION
MODEL FOR CONJOINT
UTILITY ESTIMATION MODEL
Cited by 80 articles