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Signal Detection Theory and Single Observation Designs: Methods and Indices for Advertising Recognition Testing
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Signal Detection Theory and Single Observation Designs: Methods and Indices for Advertising Recognition Testing
Signal Detection Theory and Single Observation Designs: Methods and Indices for Advertising Recognition Testing
J. Dennis Cradit
J. Dennis Cradit
Armen Tashchian
Armen Tashchian
CH
Charles F. Hofacker
Charles F. Hofacker
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1 February 1994
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 31
(1)
,
117
https://doi.org/10.2307/3151951
Abstract
No abstract available
Keywords
RECOGNITION TESTING
SIGNAL DETECTION
SINGLE OBSERVATION
DETECTION THEORY
ADVERTISING RECOGNITION
OBSERVATION DESIGNS
Cited by 11 articles