Brand equity: Snark or boojum?
- 31 March 1993
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 10 (1), 93-104
- https://doi.org/10.1016/0167-8116(93)90036-x
Abstract
No abstract availableKeywords
This publication has 27 references indexed in Scilit:
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