Parental Mediation of Television Advertising Effects
- 1 March 1979
- journal article
- Published by Oxford University Press (OUP) in Journal of Communication
- Vol. 29 (1), 12-25
- https://doi.org/10.1111/j.1460-2466.1979.tb01678.x
Abstract
No abstract availableKeywords
This publication has 16 references indexed in Scilit:
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- Teacher vs. ProgramJournal of Communication, 1978
- Parental Concern about Child-Directed CommercialsJournal of Communication, 1977
- Product Recognition and Premium AppealJournal of Communication, 1977
- The Content of Children's Toy and Food CommercialsJournal of Communication, 1977
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- Short-Run Advertising Effects on Children: A Field StudyJournal of Marketing Research, 1976
- The experts look at children's televisionJournal of Broadcasting, 1976
- Children's behavior responses to TV food advertisementsJournal of Nutrition Education, 1974
- The Influencing Role of the Child in Family Decision MakingJournal of Marketing Research, 1968