Couple competitive analysis to sales force decisions
- 28 February 1987
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 16 (1), 55-61
- https://doi.org/10.1016/0019-8501(87)90008-3
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- A project‐based approach to competitive analysisStrategic Management Journal, 1987
- Managing your corporate imagesIndustrial Marketing Management, 1986
- A Strategic Framework for Marketing ControlJournal of Marketing, 1977