Soap opera viewing in college: A naturalistic inquiry
- 1 June 1985
- journal article
- Published by Taylor & Francis in Journal of Broadcasting & Electronic Media
- Vol. 29 (3), 275-293
- https://doi.org/10.1080/08838158509386585
Abstract
College students' viewing of a popular soap opera, General Hospital, was studied at campus locations. Naturalistic methods of participant observation and interviewing were employed throughout the 9 month field study. The types of student soap opera fans were described, as well as the uses and gratifications associated with viewing the soap opera. Overall, viewing soap operas was an established aspect of campus life, involving both female and male, undergraduate and graduate students.Keywords
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