An exploratory modeling of the decision process of new product selection by supermarket buyers
- 1 March 1988
- journal article
- research article
- Published by Wiley in Agribusiness
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- Food Product Proliferation: A Market Structure AnalysisAmerican Journal of Agricultural Economics, 1981
- Product Competition and Consumer Behavior in the Food IndustriesAmerican Journal of Agricultural Economics, 1979
- New Product Distribution: An Analysis of Supermarket Buyer DecisionsJournal of Marketing Research, 1975
- Modeling Supermarket Product SelectionJournal of Marketing Research, 1973
- Supermarket Chain Product Mix Decision Criteria: A Simulation ExperimentJournal of Marketing Research, 1970