Modeling Supermarket Product Selection
Open Access
- 1 February 1973
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 10 (1), 34-37
- https://doi.org/10.1177/002224377301000105
Abstract
Supermarket chains appraise more than 8,000 new product offerings per year. This article models the choice process to reduce management appraisal time and obtain a greater understanding of the variables and decision rules used. The results provide some convergent validation for an additive model of attitude formation.Keywords
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