Goal programming approach to marketing/ production planning
- 30 April 1979
- journal article
- Published by Elsevier BV in Industrial Marketing Management
- Vol. 8 (2), 136-144
- https://doi.org/10.1016/0019-8501(79)90053-1
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- Marketing/quality control interface: The GERT approachIndustrial Marketing Management, 1977
- Goal Programming for Marketing Decisions: A Case StudyJournal of Marketing, 1974
- Factors Affecting the Cost of AirplanesJournal of the Aeronautical Sciences, 1936