Linear Attitude Models: A Study of Predictive Ability
Open Access
- 1 November 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (4), 423-426
- https://doi.org/10.1177/002224377200900411
Abstract
No abstract availableThis publication has 6 references indexed in Scilit:
- Perceived Instrumentality and Value Importance as Determinants of AttitudesJournal of Marketing Research, 1972
- Using Laboratory Brand Preference Scales to Predict Consumer Brand PurchasesManagement Science, 1971
- Television Show Preference: Application of a Choice ModelJournal of Marketing Research, 1971
- A study of self-explicated utility modelsBehavioral Science, 1970
- Weighting Multiple CriteriaManagement Science, 1965
- Fitting the Semantic Differential to the Marketing ProblemJournal of Marketing, 1961