The processing of information by industrial buyers
- 1 December 1974
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 3 (6), 363-375
- https://doi.org/10.1016/0019-8501(74)90034-0
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Industrial buyer behaviour: Some aspects of the search processEuropean Journal of Marketing, 1974
- A Model of Industrial Buyer BehaviorJournal of Marketing, 1973
- Industrial source selection behavior — An industry studyIndustrial Marketing Management, 1973
- Modeling the Industrial Buying ProcessJournal of Marketing Research, 1965