Standardization in international marketing: Is Ted Levitt in fact right?
- 31 December 1986
- journal article
- editorial
- Published by Elsevier in Business Horizons
- Vol. 29 (6), 69-75
- https://doi.org/10.1016/0007-6813(86)90040-6
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- The Globalization of AdvertisingInternational Journal of Advertising, 1984
- Comparative Marketing: The First Twenty five YearsJournal of International Business Studies, 1981