The Globalization of Advertising
- 1 January 1984
- journal article
- Published by Taylor & Francis in International Journal of Advertising
- Vol. 3 (3), 223-234
- https://doi.org/10.1080/02650487.1984.11105019
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Developing International Advertising StrategyJournal of Marketing, 1980
- Consumer Focus in Cross-National ResearchJournal of Advertising, 1977