An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry
Top Cited Papers
- 1 February 2004
- journal article
- Published by Elsevier in Expert Systems with Applications
- Vol. 26 (2), 181-188
- https://doi.org/10.1016/s0957-4174(03)00133-7
Abstract
No abstract availableKeywords
Funding Information
- Pohang University of Science and Technology
- Ministry of Education
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