Customer Loyalty: Fata Morgana or Realistic Goal? Managing Relationships with Customers
- 1 January 2000
- book chapter
- Published by Springer Nature
Abstract
No abstract availableKeywords
This publication has 12 references indexed in Scilit:
- Der Zusammenhang zwischen Kundenzufriedenheit und KundenbindungPublished by Springer Nature ,1998
- The Fundamentals of Customer Equity ManagementPublished by Springer Nature ,1998
- Word of mouth: understanding and managing referral marketingJournal of Strategic Marketing, 1998
- Kundenbindung - die neue Sollstrategie?Marketing ZFP, 1998
- GeschäftsbeziehungsmanagementPublished by Springer Nature ,1997
- Kundenbindung als MarketingzielMarketing ZFP, 1996
- From Marketing Mix to Relationship MarketingManagement Decision, 1994
- Developing Buyer-Seller RelationshipsJournal of Marketing, 1987
- Relationship retailing: transforming customers into clientsBusiness Horizons, 1986
- Conflict, arousal, and curiosity.Published by American Psychological Association (APA) ,1960