A critical review of recent organizational buying research
- 1 August 1978
- journal article
- review article
- Published by Elsevier in Industrial Marketing Management
- Vol. 7 (4), 225-230
- https://doi.org/10.1016/0019-8501(78)90039-1
Abstract
No abstract availableKeywords
This publication has 13 references indexed in Scilit:
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- Role Conception and Purchasing BehaviorJournal of Purchasing, 1971
- The “Industrial” Revolution and Models of Buyer BehaviorJournal of Purchasing, 1969
- The behavioral matrix A closer look at the industrial buyerBusiness Horizons, 1966