The digital life of caste: Affect, synesthesia and the social body online

Abstract

Caste in the South Asian context is a deeply felt phenomenon, practised through bodily and sensory regimentation, and the prescriptive social organization of bodies in space. These relationships between caste and embodiment have historically been closely regulated in norms around the partaking, sharing and cooking of food, and meat in particular. This paper examines how these gastronomic prescriptions endure and take on new meanings in digital food media, which disrupts physical space and food's relationships to the body and sensory experience. Drawing on two years of ethnography with creators who produce home-cooking content in the emerging Indian "creator economy," this paper considers how caste is embodied, articulated and remediated online during a time of violent Hindu nationalist food politics in India. How is caste articulated even when it is not explicitly named by creators in their posts? How are caste-based disgust and humiliation, and conversely, caste intimacy elicited by creators as they labor for the creator economy? Bringing together feminist and anti-caste theories of experience, articulation and embodiment, the paper theorizes caste as affect, and in doing so, illuminates how it comes to have a digital life.